Our direct Salesforce Pardot integration allows you to send Demio data to Pardot by capturing leads, passing their registration data, adding prospects to lists based on specific behavioral triggers within Demio, and/or updating prospect activity records for each of these behaviors. It's a powerful way to make your webinar campaigns more effective. Let's dive in on how we'd want to set it all up!

Note: Pardot is a Premium integration available on our Premium plan, and the integration is only set up to push information from Demio to Pardot.

Making the Connection

Connecting your Demio account to your Salesforce Pardot account is a seamless experience! You'll want to start by accessing your Settings:

And selecting the Integrations tab:

From there, you'll see the Pardot integration from within the Add New section:

Selecting Pardot will display a modal where you can add your Pardot Business Unit ID credential:

Here's where to find it:

  • You can find your Pardot Business Unit ID in Salesforce under Setup > Pardot Account Setup. Your Pardot Business Unit ID begins with “0Uv” and is 18 characters long. If you cannot access the Pardot Account Setup information, ask your Salesforce Administrator to provide you with the Pardot Business Unit ID.

Once you've added the Pardot Business Unit ID, select Connect to complete setting up Pardot as one of your Current Integrations:

You're all set! You've successfully connected your Pardot account to Demio. 🙌

Next Steps

Now that you've integrated Pardot with Demio, you can enable and set specific settings from the Integrations option card within the Event:

Frequently Asked Questions

What does Record Prospect Activity do?

You can enable Record Activity for a specific Event. Doing so will create a Pardot activity record any time a person registers for a Session or attends/misses a Session (this is recorded once the Session ends).

Note: It might take up to 10-20 minutes to see all the results in the External Activities.

Can I add Registrants/Attendees to active lists or only static lists?

You can only add contacts to static lists. Our integration does not support active lists.

Will the checkbox/dropdown custom field be passed to Pardot?

Yes, it will! Checkboxes/Dropdown from Demio can be linked to Textarea in Pardot.

Note: Checkboxes/Dropdown in Pardot won't display in Demio because they require predefined values.

Pardot custom fields and Demio custom fields

What are the daily API limits for Pardot?

The Pardot's API supports up to five concurrent connections. The daily call limit depends on your Pardot edition.

PARDOT EDITION

DAILY API CALL LIMIT

Growth

25,000

Plus

50,000

Advanced

100,000

Premium

100,000

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